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2018 Brand Story—Macao Original Fashion Exhibition


Every touching story has unusual storylines and elements. How much you know about the story depends on your attitude to, curiosity about and exploration of it. We can easily figure out the brand logos on the clothing of people walking through streets and alleys, but how much do we understand the stories behind the brands? A number of independent original fashion brands have sprung up in Macao, as the SAR government vigorously promotes the local cultural and creative industries in recent years. In view of this, the Macao Fashion Gallery continues to organize the “2018 Brand Story—Macao Original Fashion Exhibition” this year, providing a platform for local original fashion brands to tell their own stories, through open call for brand stories, followed by evaluation and selection. Six fashion labels including I.N.K, Jade.L, alexis jordan, Nega C., Denimworks and ella épeler will be showcased and available to purchase in the exhibition. The exhibition is divided into three phases, with two brands to be shown in each phase. The event will start with the street fashion of I.N.K and gender-neutral designs of Jade.L, followed by alexis jordan’s male clothing of metropolitan improvisation as well as Nega C.’s sweet and romantic style in the second phase. It will be concluded by Denimworks’ jeans featuring unique craftsmanship and ella épeler’s totem illustrations.   2018 Brand Story—Macao Original Fashion Exhibition: I.N.K Exhibition theme – “BATTLE: expedition”: This time I.N.K presents its themed series by “chapters” instead of “seasons” hoping to tell a story in a more complete way. The theme is inspired by the 50s’ military garments. The designer redefines the fashion marked by solemnity with humourous designs featuring odd-length, disproportionate and misplaced parts, as well as eye-catching accessories adapted from military buckled belts. The theme not onl...

2018 Brand Story—Pop-up Shop


Organized by Macao Fashion Gallery, the 2018 Brand Story—Pop-up Shop will bring fashion lovers a ...





Special Presentation of Brands/Designers

Jade Leong
Kris Chan
Inky Leong
Isabella Choi
Ella Lei
alexis jordan
Nega C.
ella épeler