POTINJA CHOI majored in photography and video editing at a junior college. Later, she went to Rome and London to study Italian and English, respectively. Before starting the brand, she served as student affairs administrator at an international language school. She analyzed and followed up the situation of students. The brand was founded in January 2018. And the debut fashion show was held in June of the same year. Invited by a French champagne company in September, a simple and exciting fashion show was held at a shopping mall next to Milan Cathedral.
GODDESS ARMOUR is a clothing brand under Potinja Group Limited. Currently, it mainly offers underwear, swimwear, and high-heeled shoes. It intends to launch a series of women’s products, including handbags, accessories, perfumes, and cosmetics. Its target customers are office ladies between 20 to 35 years old. GODDESS ARMOUR reflects their sexy image via its lingering charm. “A woman with attitude.” is the slogan of the brand.
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