In the wonderful, splendid and fantastic fashion world, new styles are born every season, every month and every day. While earnestly following the pace of fashion, how many people care about the stories behind fashion creation and try to understand designers’ ideas and messages? The fact is that intriguing stories are to be explored behind all types of superb and brilliant fashion pieces. Fashion designers create fashion with wisdom, display unique styles on works with exquisite craftsmanship and narrate brand stories through the works, allowing audiences to feel their passion and thoughts.
The SAR government vigorously promotes the local cultural and creative industries and lots of local original fashion brands are gearing themselves up. With promoting the development of Macao’s fashion art and related cultural and creative industry as its mission, the Macao Fashion Gallery will continue to organize the “2019 Brand Story—Macao Original Fashion Exhibition”, providing a platform for local fashion brands to launch and sell their own works to the public, through open call for brands, followed by evaluation and selection.
Six fashion labels including ella épeler, MACON, Lexx Moda, ZICS, GODDESS ARMOUR and SANCHIALAU will be featuring at the exhibition. The exhibition is divided into three phases, with two brands to be shown in each phase. The event will start with the show of ella épeler, a brand that encompasses illustration and totem art, and MACON that represents metropolitan retro and modern leisure style. They are followed by Lexx Moda, the women’s shoe brand combining both style and comfort, and ZICS with black-white-gray architectural aesthetics. The exhibition will be concluded by GODDESS ARMOUR, which integrates geometry and court style design and SANCHIALAU, which demonstrates the fashion art of contemporary women. The audience will have the chance to experience completely different brand stories. At the same time, the venue provides space for participating brands to sell their fashion collections.
2019 Brand Story—Macao Original Fashion Exhibition I
The whole collection tells a love story about transformation, with three color schemes and three illustrations that depict the three stages of girls.
The pink series integrates pastel green, pink and pastel yellow, symbolizing the innocence and confusion of a shy teenage girl. The childish illustrations on the fabric stand for the girl’s dream for love, which is full of purity with a bit of fancy.
The blue series uses different shades of blue to depict bundles of hair, which is like all the interlacing hairs on head. It means that the girl is now wandering around the realistic side of love in society. She has moved from her fancy world to the reality. She has understood the moment, annoyed and unable to sort out.
The red series stands for her struggle from the constraint of love through a prolonged period. The bright red colors create a kind of spontaneous confidence, and coupled with blooming flowers, displays the beauty of epiphany.
Theme：Unhurried Time and Space
Themed with “Upon Past and Into Future”, the items adopt asymmetric techniques of special cutting and splicing with natural and artificial fabrics of different thickness, reflecting the derivation of interesting new rules different from the past due to the urbanization in village areas. The whole concept is expressed through the space design of harmonious colors and retro-style modernity.
Supporting local original fashion design for the fifth consecutive year, the Macao Fashion Gallery (MFG) is pleased to present the “Style‧Encounter Moment”—The 5th Fashion Exhibition of Subsidy Programme for Fashion Design on Sample Making, to display excellent works and progress made by local fashion designers selected in the “2017 Subsidy Programme for Fashion Design on Sample Making”, launched by the Cultural Affairs Bureau of the Macao SAR Government.
Apart from an endowment of unbounded imagination, a successful designer must possess with sewing skills and a good knowledge of cloth colours. Not simply devoted to design, outstanding designers also need to acquire “the art of reading people’s minds”, with which they can understand the market and their consumers before tailoring their design to people’s expectations of a certain style, attitude and pursuit. Together with brand marketing strategies recognised by the market, these qualities could ensure the sustainable development of the fashion industry.
This exhibition will showcase works by eight designers (or teams), including Leng Carmen, Cheang Man Cheng and Mac Chi Lon (team), Tam Chi Kit, Wai Chin Seong, Siu David, Cheang Chi Tat, Lo Ka Heng and Choi Wai Leng (team), and Wong Ha and Cheong Kuan Peng (team). Their works stood out from a wide array of submissions which were subjected to strict initial and second reviews. Two pieces were carefully selected from a line of clothes by each designer for display at this exhibition, covering family outfits, fashion knitwear, dreamlike womenswear, street style clothes, vintage sportswear, romantic womenswear, and unisex fashion clothes.
In 2013, the Cultural Affairs Bureau launched the Subsidy Programme for Fashion Design on Sample Making. The programme aims to foster creativity of local fashion design, encourage fashion designers to equip with a feasible and credible business plan, as well as stimulate the fashion industry to organisemore business activities or participate in local and overseas fashion shows and events, thereby helping to improve the visibility and market competitiveness of the Macao fashion industry, promoting sustainable development of the local fashion design profession.
Originally, clothing performed the functions of covering up and protecting the body. As time passes, clothing or garments now serve as an embodiment of personal preference, character, or the symbolisation of one’s status. Under the background of a commercialised society, clothing design has developed into fashion trends. Furthermore, as a response to consumers’ pursuit of fashion, the fashion industry is producing tons of clothing every season. As the fashion industry is blossoming, nevertheless, it becomes the world’s second-largest source of pollution, so it is high time for us to ponder over the impact of fashion industry on the environment.
In recent years, the fashion industry has set off a trend of sustainable development, which advocates the notion of “zero-waste”. With a view to environmental protection, fabrics that reduce the emission of pollutants and fabrics that are recycled and disassembled are reused to manufacture innovative garments, thereby putting sustainable fashion into practice and maintaining a balance between environmental protection and fashion. Furthermore, with advances in and popularisation of science and technology, textile fibres have been improved by generations of technology, for example, traditional artificial fibre has been developed into functional fabrics with different added values. In addition, the ever-emerging functional garments not only help improve the quality of life, but are also gradually dominating the fashion market.
The exhibition, titled “Fashion Rejuvenation—Exhibition of Eco-Friendly and Functional Fashion”, is exclusively presented by the Macao Fashion Gallery. The exhibition aims to inspire and encourage local fashion designers to seek for new breakthroughs in their designs, and to promote the use of recycled fabrics to give garments a new lease of life. Furthermore, a great variety of garments made of functional and eco-friendly fabrics are gathered at this exhibition, such as moisture-wicking, water-repellent, mechanical stretch, cooling, and quick-drying fabrics. In addition to these, chemical fabric that helps reduce pollution, alongside eco-friendly fabrics such as vegetable fibres and recycled polyester made of plastic bottles, are also showcased.
Through an open call and a rigorous assessment process, eight local fashion designers have been selected for the exhibition, namely, Milk Ng, Kitty Ng, Jack Lam, Celestino Maria Cordova, Jane Chan, Jade Leong, Connie Wong and Nicole Tam (in no particular order). Each designer will present two garments made of eco-friendly or functional fabric, making up a total of 16 creative fashion pieces. The exhibition also allows visitors to further explore and learn more about the application and integration of eco-friendly, functional fabric and fashion design, which in turn gives rise to the visitors’ concern for fashion, environmental protection and technology.
Herein, the Macao Fashion Gallery would like to express our special thanks to the Taiwan Textile Federation for their tremendous support, and for the provision of various functional and eco-friendly fabrics, without which the exhibition would not have been possible.
Every touching story has unusual storylines and elements. How much you know about the story depends on your attitude to, curiosity about and exploration of it. We can easily figure out the brand logos on the clothing of people walking through streets and alleys, but how much do we understand the stories behind the brands? A number of independent original fashion brands have sprung up in Macao, as the SAR government vigorously promotes the local cultural and creative industries in recent years. In view of this, the Macao Fashion Gallery continues to organize the “2018 Brand Story—Macao Original Fashion Exhibition” this year, providing a platform for local original fashion brands to tell their own stories, through open call for brand stories, followed by evaluation and selection. Six fashion labels including I.N.K, Jade.L, alexis jordan, Nega C., Denimworks and ella épeler will be showcased and available to purchase in the exhibition. The exhibition is divided into three phases, with two brands to be shown in each phase. The event will start with the street fashion of I.N.K and gender-neutral designs of Jade.L, followed by alexis jordan’s male clothing of metropolitan improvisation as well as Nega C.’s sweet and romantic style in the second phase. It will be concluded by Denimworks’ jeans featuring unique craftsmanship and ella épeler’s totem illustrations. 2018
Brand Story—Macao Original Fashion ExhibitionIII：
Denimworks Exhibition theme：Camoudream
This concept exhibition, themed on 2017 Camoudream, is jointly created by Denimwork and Fortes Pakeong Sequeira, the founder of Blademark.
Life is like changing weather, with sudden cloudbursts or sunshine; unpredictable storms are against our will. Somepeople stoop to compromise, are worldly wise and play it safe in order to protect themselves, or even change their own character and immerse in the environment. This group of people lose themselves and let their souls “be buried in a rotten grave”, dragging out an ignoble existence in this merciless, corrupt and coldblooded world.
However, is dragging out an ignoble existence in this distorted era the only way of survival?
No! Even though we have to put on “camouflage colors”, we should live our life to the fullest and brightest!
ella épeler Exhibition theme： I Dream of the Sea
It tells a short story about a little girl and her dream in which she swims in the sea and meets different types of marine animals. Seeing sunlight shining through the clear water, she wanders freely around the beautiful and mysterious realm. The little girl transforms the marine animals she met into pattern, emphasizing the delicacy of dream with light and soft tone. The layers of chiffon conveys the sensation of flowing sea water and the joy of swimming. The patterns are covered with embroidered fabric, showcasing a mysterious ocean painting.
Every touching story has unusual storylines and elements. How much you know about the story depends on your attitude to, curiosity about and exploration of it. We can easily figure out the brand logos on the clothing of people walking through streets and alleys, but how much do we understand the stories behind the brands?
A number of independent original fashion brands have sprung up in Macao, as the SAR government vigorously promotes the local cultural and creative industries in recent years. In view of this, the Macao Fashion Gallery continues to organize the “2018 Brand Story—Macao Original Fashion Exhibition” this year, providing a platform for local original fashion brands to tell their own stories, through open call for brand stories, followed by evaluation and selection.
Six fashion labels including I.N.K, Jade.L, alexis jordan, Nega C., Denimworks and ella épeler will be showcased and available to purchase in the exhibition. The exhibition is divided into three phases, with two brands to be shown in each phase. The event will start with the street fashion of I.N.K and gender-neutral designs of Jade.L, followed by alexis jordan’s male clothing of metropolitan improvisation as well as Nega C.’s sweet and romantic style in the second phase. It will be concluded by Denimworks’ jeans featuring unique craftsmanship and ella épeler’s totem illustrations.
2018 Brand Story—Macao Original Fashion ExhibitionII：
alexis jordan Exhibition theme：alexis jordan
Inspired by international fashion metropolises, the brand “alexis jordan” creates series of willful, cozy and stylish menswear items with premium imported fabrics and sophisticated sewing techniques in response to metropolitan men’s quest for quality clothing, while showing the fashion of big cities. Therefore, the exhibition is arranged in a way that combines alexis jordan’s styles with Macao’s distinctive landscape of Chinese and Portuguese architectures, reflecting modern men’s unique attitude towards life and their sense of fashion.
Nega C. Exhibition theme：Continuing the Dream
I played around in my family’s “small factory” during my childhood. I grew up hearing the endless hum of sewing machines and seeing piles of sewing patterns and stacks of garments. These are my memories about the two generations of my hardworking and diligent family, which helped shape me and made my dream come true today. I am grateful for that, and hope to work diligently like them. Through establishing the local fashion brand Nega C., I hope I can pick up the baton and carry on with the diligent spirit of the older generation to continue the dream of the new generation.