Pop up shop


2018.1.6-7.1

2018 Brand Story—Pop-up Shop

Organized by Macao Fashion Gallery, the 2018 Brand Story—Pop-up Shop will bring fashion lovers a new shopping experience with designs from six fashion labels of 2018 Brand Story—Macao Original Fashion Exhibition, including I.N.K, JADE.L, alexis jordan, Nega C., Denimworks and ella épeler, to be showcased and on sale from 6th January to 1st July at the Gallery.

I.N.K
I.N.K was co-founded in 2016 by fashionista Inky Leong and designer Kris Chan from Macao. The brand name created with their initials denotes “ink” and connotes “idea overflow in ink”, that is, translation of inspirations into memorable ink creations. With an emphasis on innovation and cultural diversity, I.N.K develops original, market-oriented series using local cultural elements, including those of art and music to spread the spirit of Macao’s fashion brands.

JADE.L
Established in 2014, JADE.L conveys the aesthetic concept of gender-neutrality. The brand interprets uniqueness and individuality through different uses of fabric textures and design details, giving an air of high-class and youthfulness to every line of its products. JADE.L takes “Be Yourself” as the brand purpose, advocating the link of branded clothing to expression of distinctiveness and beauty rather than representing the trend, while striving to promote local fashion label of neutrality.

alexis jordan
Established in 2014, at alexis jordan, we believe in producing premium menswear focused entirely on the marriage between style, function and versatility. Each piece is designed to take you seamlessly from a boardroom meeting to a trendy downtown lounge.
With an internationally renowned team of designers and dressmakers, alexis jordan uses fabrics exclusively from high quality foreign sources. As such we offer the modern gentleman a selection of clothes that is both modern and charismatic, characterized by the perfect combination between comfort and luxury.

Nega C.The fashion label was established in 2011. In the beginning, the label focused on designing theatre costumes and shoes. In 2012, their first women’s wear boutique opened in Macao. Later, they expanded their lines to cover ready-to-wear women’s clothes.
“The life you love, the love you live” has always been the design principle of Nega C. The label loves life, creating fashion for active women, unrestrained by age. Living a leisurely life is their main concept, fusing with street culture, music, and art to create a style that is cute, naughty, and hip.

DenimworksDenimworks was created as a Macao jean brand in 2015 with an aim to preserve and inherit the local techniques of jean clothing production. Named with “Denim”, an essential jean clothing element, the brand adheres to the original idea of simplicity and comfort for jean clothing from choosing fabric materials, through design to production. By doing so, Denimworks aspires to produce jean pieces that best suit the majority of the community, allowing shoppers to select their matching clothes in a relaxing mood while being at leisure.

ella épeler
Founded in 2015, ella épeler is a female fashion label that upholds quality living marked by avant-garde pursuits and audacious attempts in different areas, with lasting curiosity and innocence in the process of aging. The brand’s innovative designs feature original illustrations and special, playful cutting among other elements, evidencing the designer’s personal style.

2017.10.3-12.31

Winter Pop Up Shop 2017.10.3-12.31

To promote Macao’s Fashion Industry, the Macao Fashion Gallery (MFG) continues to hold the brand event “Pop Up Shop”. We will exhibit and sell original apparel and accessories designed by local designers in a designated period of time, in order to help them develop business opportunities and provide more sales channels for local products. The Winter Pop Up Shop includes six local brands this time, namely alexis jordan, GELÉE, MACON, NEGA C., SOUL and Worker Playground.

 

alexis jordan

At alexis jordan, we believe in producing premium menswear focused entirely on the marriage between style, function and versatility. Each piece is designed to take you seamlessly from a boardroom meeting to a trendy downtown lounge.

With an internationally renowned team of designers and dressmakers, alexis jordan uses fabrics exclusively from high quality foreign sources. As such we offer the modern gentleman a selection of clothes that is both modern and charismatic, characterized by the perfect combination between comfort and luxury.

 

GELÉE

In French, “GELÉE” means “Jelly”, the dessert that’s made by mixing water, sugar, fruit juice and edible gelatin. Jelly’s changing shape and sweet temperament embodies the spirit of the brand “GELÉE”. We hope to create avant-garde clothing through transforming fabrics, a special touch to showcase the uniqueness of our garments.

 

MACON

MACON was created in 2013. It was the first Macao fashion label to sell online on TMall.com, an integrated online shopping platform in Asia. The MACON design concept revolves around “Live Slow, Travel Light”. The label features simple and comfortable clothes that emanate a neutral, artsy, and youthful sense for its wearers.

 

NEGA C.

The fashion label was established in 2011. In the beginning, the label focused on designing theatre costumes and shoes. In August of 2012, their first women’s wear boutique opened in Macao. Later, they expanded their lines to cover ready-to-wear women’s clothes.

“The life you love, the love you live” has always been the design principle of NEGA C.  The label loves life, creating fashion for active women, unrestrained by age. Living a leisurely life is their main concept, fusing with street culture, music, and art to create a style that is cute, naughty, and hip.

 

SOUL

SOUL is a womenswear fashion label, created in 2016. Soul adopts black and white as its theme, using high quality fabric, professional tailoring, and 3D cutting to create an asymmetric style which articulates the distinct personality and beauty of a curvy woman. The label aims to showcase the intelligence and individual charm of women while maintaining quality and comfort for the wearer.

 

Worker Playground

Worker Playground was founded in 2010, a fashion label that reflects the street culture of Macao. The label uses the old Macau Workers Stadium as its design concept and namesake, tying into the collective memory and sentiment of Macao people. The label focuses on menswear, using variations of classic style as its theme, adding Macao elements such as Macao’s aviation history, rock-n-roll festival, Macao specialty sport Jai Alai and hockey, as well as the Macao Grand Prix, which are cleverly placed in the design of the clothes. By manifesting local culture, the label aims to produce a classic yet original style of clothing, different from what can be found elsewhere.

2017.4.8-2017.10.1

“Brand Stories – Pop up Shop”

To support the “Brand Stories – Created in Macao Fashion Exhibition”, Macao Fashion Gallery has especially created the “Brand Stories – Pop-up Shop” to sell the designed-in-Macao products by the six local fashion labels showcased at the event. They are, MACON, JADE.L, Worker Playground, Soul, ZICS, and Salut ça va?. Macao Fashion Gallery hopes that with such a sales platform, more business opportunities can be developed for local fashion brands, so as to increase their exposure and promote Macao original designs.

 

MACON

MACON was created in 2013 and it was the very first created-in-Macao fashion label that went on TMall.com, the largest integrated online shopping platform in Asia. The MACON design concept revolves around “Live Slow, Travel Light”. The label features simple, comfortable clothes that give wearers a gender-neutral, artsy, and youthful look.

 

JADE.L

JADE.L was created in 2014. The label expresses gender-neutral aesthetics through texture and details in products, infusing individuality into every design.  “Be Yourself” is the brand philosophy, for the designer believes that JADE.L clothing is not necessarily trendy, but it represents distinctive beauty and style, aiming to become a powerful, unisex fashion brand of Macao.

 

Worker Playground

Founded in 2010, Worker Playground is a street culture clothing brand of Macao. The brandname and design philosophy were inspired by the collective memory of the old Worker’s Sports Field, in Macau downtown, where today stands the Grand Lisboa. Its main line consists of men’s wear featuring classic designs combined with Macao elements to highlight local culture. The brand aims to create unique, classical styles with local characteristics.

Soul
Soul is a women’s wear fashion label created in 2016. With a black and white colour palette, the brand designs combine high quality fabric, meticulous sewing, and 3D cutting to create an asymmetrical outfit that conveys the distinct personality and style of modern women. The label aims to show the innovative intelligence and individual charms of women without compromising quality and comfort.

ZICS

ZICS was created in 2009.  Its designer only uses black, white, and grey to develop experimental themes, launching gender-neutral chic styles that explore the possibilities of asymmetry and layering. ZICS collections have been shown in “Macao Fashion Festival” and “Hong Kong Fashion Week”. The designer loves to explore an array of creative forms, including stage costumes and fashion accessories.

 

Salut, ça va ?

The label was founded in 2010. “Salut, ça va?” is French for “Hello, are you fine?” a friendly greeting for any occasion. As such the brand insists on trend-defying timeless design styles. Retro, romantic, feminine designs have become a key feature of “Salut, ça va?”, oozing nostalgic French culture in every aspect. The label offers daily wear and special occasion wear. It also provides custom tailoring services for both men and women.

6.1.2017-26.3.2017

“Spring Pop up Shop” 6.1.2017~26.3.2017

To promote Macao Fashion Industry, the Macao Fashion Gallery (MFG) continues to hold the brand activity “Pop Up Shop” in 2017. We will exhibit and sell original apparel and accessories of local designers in a designated period of time, in order to help them develop business opportunities and provide more sales channels for local products. The Spring Pop Up Shop includes six local brands this time: “AURALO ARTE”, “AXOXYXOXS”, “JADE.L”, “Lalaismi Wai”, “MACON”and “ZICS”.

 

“AURALO ARTE”,features a perfect combination of art and gorgeousness, designing trendy and unique clothes. Haute couture production methods have been employed in every detail. The colors of the couture show a beautiful evolution and illusion from black to multi-color, just like the aurora dancing beautifully in the dark night.

 

“AXOXYXOXS” represents a group of people who are not labeled or confined by convention, instead, pursuing freedom, independence and dreams.

AXOXYXOXS’ design accents details and originality without the sacrifice of being wearable and easy to mix & match. Minimalist cuttings with unconscious details present low-key, graceful and casual urban chic. AXOXYXOXS conveys an uncompromising attitude and ambition for change.

 

“JADE.L” is a local fashion label, focusing on the idea of neutral aesthetics. With the persistence of revealing its product’s texture and detail, JADE.L penetrated its own style in its products. JADE.L designs are strongly inspired by the idea “Be yourself”, therefore, its products are not focusing on fashion trend, but to show its unique interpretation of beauty and style, building up a Macao local neutral fashion label.

 

“Lalaismi Wai” is a brand named after the designer Lalaismi Wai, who launches the brand with her own girly-glam dressing style that is rich in color and uses lots of printings. Lalaismi Wai focuses on easy mix & match of comfortable, personalized and simple fashions, bringing unique daily clothing style for girls.

 

 

“MACON”, founded in 2013. It is the first original Macao brand to launch on T-Mall, an online integrated shopping platform. The design style of MACON centers on “slow life, light trip”, with its products having comfort and simplicity as their main tone to create the sense of unisex and youth arts.

 

“ZICS” brand was established in 2009. The design is experimenting with black, grey and white, by finding the level of layering and asymmetry. This is a boyfriend smart style collection, and has once exhibited at Macau Fashion Festival and Hong Kong Fashion Week. It is expanding to different fashion areas, such as theatrical costumes and accessories.

2016.9.13-2017.1.1

Winter Pop-up Store 2016.9.13-2017.1.1

Macau Fashion Gallery (MFG) continues to promote Macau Fashion Industry using the brand activity “Pop-up Store”. During the “Pop-up Store”, we will exhibit and sell original apparel and accessories of local designers, in order to help them develop business opportunities and provide more sales channels for local products. The Winter Pop-up Store includes eight local brands this time:

 

“AURALO ARTE”, features a perfect combination of art and gorgeousness, designing trendy and unique clothes. Haute couture production methods have been employed in every detail. The colors of the couture show a beautiful evolution and illusion from black to multi-color, just like the aurora dancing beautifully in the dark night.

 

“AXOXYXOXS” represents a group of people who are not labeled or confined by convention, instead, pursuing freedom, independence and dreams.

AXOXYXOXS’ design accents details and originality without the sacrifice of being wearable and easy to mix & match. Minimalist cuttings with unconscious details present low-key, graceful and casual urban chic. AXOXYXOXS conveys an uncompromising attitude and ambition for change.

 

“CLÁSSICO MODERNO”, primarily sells men’s suits and accessories. The brand is divided into two different styles: classic business suits and modern luxury tuxedo. Their products are famous for their fashionable design and exquisite cutting. It also provides the service of custom-made high-end tuxedo making.

 

“DARE TO DREAM”, is renowned for its creative and unique casual wear. The women’s lines under this brand are characterized as romantic, cute, trendy, cool and adventurous. The brand uses handpicked fabrics, stitches as well as practicing unique dyeing and enzyme wash techniques in garment manufacturing.

 

“JADE. L”, is closely related to life attitude. It pursues unique personality and interprets unisex in a low-profile way. “JADE. L” brings personality into daily routines, creating a local unisex fashion brand in Macao. By focusing on the texture of the couture and paying attention to details, it integrates characteristics into every design, thus adding unique glamour to low profile life.

 

“MACON”, founded in 2013. It is the first original Macao brand to launch on T-Mall, an online integrated shopping platform. The design style of MACON centers on “slow life, light trip”, with its products having comfort and simplicity as their main tone to create the sense of unisex and youth arts.

 

“NEGA.C”is fashionable and cool, like its designer who has the wildest dreams of the world. NEGA.C has sought great inspirations from street cultures, i.e. music, architecture, art and fashion; its creation is styled like a cute and mischievous girl. By presenting design elements and popular information in different forms, it hopes to blend creativity into everyday life and to experience creativity with sensibility.

 

“ZICS” brand was established in 2009. The design is experimenting with black, grey and white, by finding the level of layering and asymmetry. This is a boyfriend smart style collection, and has once exhibited at Macau Fashion Festival and Hong Kong Fashion Week. It is expanding to different fashion areas, such as theatrical costumes and accessories.