Pop up shop


2017.4.8-2017.10.1

“Brand Stories – Pop up Shop”

To support the “Brand Stories – Created in Macao Fashion Exhibition”, Macao Fashion Gallery has especially created the “Brand Stories – Pop-up Shop” to sell the designed-in-Macao products by the six local fashion labels showcased at the event. They are, MACON, JADE.L, Worker Playground, Soul, ZICS, and Salut ça va?. Macao Fashion Gallery hopes that with such a sales platform, more business opportunities can be developed for local fashion brands, so as to increase their exposure and promote Macao original designs.

 

MACON

MACON was created in 2013 and it was the very first created-in-Macao fashion label that went on TMall.com, the largest integrated online shopping platform in Asia. The MACON design concept revolves around “Live Slow, Travel Light”. The label features simple, comfortable clothes that give wearers a gender-neutral, artsy, and youthful look.

 

JADE.L

JADE.L was created in 2014. The label expresses gender-neutral aesthetics through texture and details in products, infusing individuality into every design.  “Be Yourself” is the brand philosophy, for the designer believes that JADE.L clothing is not necessarily trendy, but it represents distinctive beauty and style, aiming to become a powerful, unisex fashion brand of Macao.

 

Worker Playground

Founded in 2010, Worker Playground is a street culture clothing brand of Macao. The brandname and design philosophy were inspired by the collective memory of the old Worker’s Sports Field, in Macau downtown, where today stands the Grand Lisboa. Its main line consists of men’s wear featuring classic designs combined with Macao elements to highlight local culture. The brand aims to create unique, classical styles with local characteristics.

Soul
Soul is a women’s wear fashion label created in 2016. With a black and white colour palette, the brand designs combine high quality fabric, meticulous sewing, and 3D cutting to create an asymmetrical outfit that conveys the distinct personality and style of modern women. The label aims to show the innovative intelligence and individual charms of women without compromising quality and comfort.

ZICS

ZICS was created in 2009.  Its designer only uses black, white, and grey to develop experimental themes, launching gender-neutral chic styles that explore the possibilities of asymmetry and layering. ZICS collections have been shown in “Macao Fashion Festival” and “Hong Kong Fashion Week”. The designer loves to explore an array of creative forms, including stage costumes and fashion accessories.

 

Salut, ça va ?

The label was founded in 2010. “Salut, ça va?” is French for “Hello, are you fine?” a friendly greeting for any occasion. As such the brand insists on trend-defying timeless design styles. Retro, romantic, feminine designs have become a key feature of “Salut, ça va?”, oozing nostalgic French culture in every aspect. The label offers daily wear and special occasion wear. It also provides custom tailoring services for both men and women.

6.1.2017-26.3.2017

“Spring Pop up Shop” 6.1.2017~26.3.2017

To promote Macao Fashion Industry, the Macao Fashion Gallery (MFG) continues to hold the brand activity “Pop Up Shop” in 2017. We will exhibit and sell original apparel and accessories of local designers in a designated period of time, in order to help them develop business opportunities and provide more sales channels for local products. The Spring Pop Up Shop includes six local brands this time: “AURALO ARTE”, “AXOXYXOXS”, “JADE.L”, “Lalaismi Wai”, “MACON”and “ZICS”.

 

“AURALO ARTE”,features a perfect combination of art and gorgeousness, designing trendy and unique clothes. Haute couture production methods have been employed in every detail. The colors of the couture show a beautiful evolution and illusion from black to multi-color, just like the aurora dancing beautifully in the dark night.

 

“AXOXYXOXS” represents a group of people who are not labeled or confined by convention, instead, pursuing freedom, independence and dreams.

AXOXYXOXS’ design accents details and originality without the sacrifice of being wearable and easy to mix & match. Minimalist cuttings with unconscious details present low-key, graceful and casual urban chic. AXOXYXOXS conveys an uncompromising attitude and ambition for change.

 

“JADE.L” is a local fashion label, focusing on the idea of neutral aesthetics. With the persistence of revealing its product’s texture and detail, JADE.L penetrated its own style in its products. JADE.L designs are strongly inspired by the idea “Be yourself”, therefore, its products are not focusing on fashion trend, but to show its unique interpretation of beauty and style, building up a Macao local neutral fashion label.

 

“Lalaismi Wai” is a brand named after the designer Lalaismi Wai, who launches the brand with her own girly-glam dressing style that is rich in color and uses lots of printings. Lalaismi Wai focuses on easy mix & match of comfortable, personalized and simple fashions, bringing unique daily clothing style for girls.

 

 

“MACON”, founded in 2013. It is the first original Macao brand to launch on T-Mall, an online integrated shopping platform. The design style of MACON centers on “slow life, light trip”, with its products having comfort and simplicity as their main tone to create the sense of unisex and youth arts.

 

“ZICS” brand was established in 2009. The design is experimenting with black, grey and white, by finding the level of layering and asymmetry. This is a boyfriend smart style collection, and has once exhibited at Macau Fashion Festival and Hong Kong Fashion Week. It is expanding to different fashion areas, such as theatrical costumes and accessories.

2016.9.13-2017.1.1

Winter Pop-up Store 2016.9.13-2017.1.1

Macau Fashion Gallery (MFG) continues to promote Macau Fashion Industry using the brand activity “Pop-up Store”. During the “Pop-up Store”, we will exhibit and sell original apparel and accessories of local designers, in order to help them develop business opportunities and provide more sales channels for local products. The Winter Pop-up Store includes eight local brands this time:

 

“AURALO ARTE”, features a perfect combination of art and gorgeousness, designing trendy and unique clothes. Haute couture production methods have been employed in every detail. The colors of the couture show a beautiful evolution and illusion from black to multi-color, just like the aurora dancing beautifully in the dark night.

 

“AXOXYXOXS” represents a group of people who are not labeled or confined by convention, instead, pursuing freedom, independence and dreams.

AXOXYXOXS’ design accents details and originality without the sacrifice of being wearable and easy to mix & match. Minimalist cuttings with unconscious details present low-key, graceful and casual urban chic. AXOXYXOXS conveys an uncompromising attitude and ambition for change.

 

“CLÁSSICO MODERNO”, primarily sells men’s suits and accessories. The brand is divided into two different styles: classic business suits and modern luxury tuxedo. Their products are famous for their fashionable design and exquisite cutting. It also provides the service of custom-made high-end tuxedo making.

 

“DARE TO DREAM”, is renowned for its creative and unique casual wear. The women’s lines under this brand are characterized as romantic, cute, trendy, cool and adventurous. The brand uses handpicked fabrics, stitches as well as practicing unique dyeing and enzyme wash techniques in garment manufacturing.

 

“JADE. L”, is closely related to life attitude. It pursues unique personality and interprets unisex in a low-profile way. “JADE. L” brings personality into daily routines, creating a local unisex fashion brand in Macao. By focusing on the texture of the couture and paying attention to details, it integrates characteristics into every design, thus adding unique glamour to low profile life.

 

“MACON”, founded in 2013. It is the first original Macao brand to launch on T-Mall, an online integrated shopping platform. The design style of MACON centers on “slow life, light trip”, with its products having comfort and simplicity as their main tone to create the sense of unisex and youth arts.

 

“NEGA.C”is fashionable and cool, like its designer who has the wildest dreams of the world. NEGA.C has sought great inspirations from street cultures, i.e. music, architecture, art and fashion; its creation is styled like a cute and mischievous girl. By presenting design elements and popular information in different forms, it hopes to blend creativity into everyday life and to experience creativity with sensibility.

 

“ZICS” brand was established in 2009. The design is experimenting with black, grey and white, by finding the level of layering and asymmetry. This is a boyfriend smart style collection, and has once exhibited at Macau Fashion Festival and Hong Kong Fashion Week. It is expanding to different fashion areas, such as theatrical costumes and accessories.

2016.5.10-9.11

Summer Pop-up Shop 2016.5.10-9.11

With the purpose of promoting Macao Fashion Industry, Macao Fashion Gallery (MFG) continues to hold the brand activity “Pop-up Store” this year. During the designated period of time, we will exhibit and sell original local fashion designs, in order to help local designers to explore business opportunities and provide more sales channels for their products. The Summer Pop-up Store includes five local brands this time, namely:

 

“AURALO ARTE”, features a perfect combination of art and gorgeousness, designing trendy and unique clothes. Haute couture production methods have been employed in every detail. The colors of the couture show a beautiful evolution and illusion from black to multicolor, just like the aurora dancing beautifully in the dark night.

 

“DARE TO DREAM”, is renowned for its creative and unique casual wear. The women’s lines under this brand are characterized with romantic, cute, trendy, cool and adventurous. The brand is using handpicked fabrics and stitches as well as practicing unique dyeing and enzyme wash techniques in garment manufacturing.

 

“CLÁSSICO MODERNO”, primarily sells men’s suit and accessories. The brand is divided into two different styles: classic business suits and modern luxury tuxedo. Its products are famous for fashionable design and exquisite cutting. It also provides the service of custom-made high-end tuxedo making.

 

“DressCrafter”: Fashion is seen as a powerful communication tool. It reflects the inspiration and viewpoint behind the process of creation. And handicraft is critical to show the inspiration expressed by the clothing structure to the world. The brand emphasizes very much on developing garment pattern and sewing skills. Every piece of work is born as a result of interactive texture of plain design and garment pattern creation.

 

“MACON”, founded in 2013. It is the first Macao original brand to launch on the T-Mall, an online integrated shopping platform. The design style of MACON centers on “slow life, light trip”, with its products having comfort and simplicity as their main tone to create the senses of unisex and youth arts.

2016.1.29-5.8

Spring Pop-up Shop

The brand activity “Pop-up Shop” of Macao Fashion Gallery (MFG), which exhibits and sells original design fashions of local designers to enhance business opportunities for them, and provides more channels for the multi-faceted sales exhibitions of the local original design fashions. As spring is around the corner, MFG will organize the “Spring Pop-up Shop” event again on the occasion when fashion trend followers, both men and women, would add some new classics to their wardrobes. Five brands will come to the event, including:

 

“AUROLO ARTE”, features a perfect combination of art and splendor, designing trendy and unique clothes. Haute couture production methods have been employed in every detail. The colors of the couture show a beautiful evolution and illusion from black to multicolor, just like the aurora dancing beautifully in the dark night.

 

“ella épeler”is a women fashion label, the aim of “ella épeler”is to keep our heart innocent, paint our future with creative dream irrespective of age, and seek for quality lifestyle, try to have courage in many aspects. Thus, the design theme of“ella épeler”is using unique design illustrations mix with irregular youthful tailoring, and mix the different elements together.

 

“JADE. L”, is closely related to life attitude. It pursues unique personality and interprets unisex in a low-profile way. “JADE. L” brings personality into daily routines, creating a local unisex fashion brand in Macao. By focusing on the texture of the couture and paying attention to details, it integrates characteristics into every design and thus adding a unique glamour to the low profile life.

 

“MACON”, founded in 2013. It is the first Macanese original brand to launch on the T-Mall, an online integrated shopping platform. The design style of MACON centers on “slow life, light trip”, with its products having comfort and simplicity as their main tone to create the senses of unisex and literal arts youth.

 

“POURQUOI” means “why” in French and the design idea of this brand is an unanswered question mark. The clothes, which are full of creative, amusing and interesting designs, bring people never failed surprises like a child has.