Lalaismi Wai, influenced by her mother since childhood, she has a keen interest in fashion design. After graduating from high school, she went to Taiwan Shih Chien University, Kaohsiung Campus, to study fashion design and marketing. From 2010 to 2012, she went to ESMOD Beijing for advanced studies in fashion design. She was invited to showcase her graduation project “O LA LA” at the Beijing Fashion Week.

Lalaismi gradually cultivated her unique personal taste and distinctive design style. In 2014, she worked as the costume director and character designer for two Macao movies, Timing and That Year, I was 17. Her work has been frequently selected to participate in exhibitions in Macao, Hong Kong, Beijing, Taiwan, etc. In 2016, Lalaismi brought the Spring/Summer 2017 Collection of her own brand, “POURQUOI”, to the prestigious Haute Couture and Trendsetter Fashion Exhibition “TRANOÏ” at the Paris Fashion Week. In 2013, 2014, and 2016, Lalaismi received subsidies from the Cultural Affairs Bureau of the Macao SAR Government through the “Subsidy Programme for Fashion Design on Sample Making”.


Brand:POURQUOI means “why” in French, and it is a child’s favorite question. Experimenting with new inspirations and unconventional thoughts, the designer mixes fun and fantasy elements into her creations, turning each piece of clothing into a little riddle. Each piece contains some hidden details, as “little secrets”, which give the wearer the feeling of a child who experiences never-ending surprises.


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