2018 Brand Story—Macao Original Fashion ExhibitionIII

Every touching story has unusual storylines and elements. How much you know about the story depends on your attitude to, curiosity about and exploration of it. We can easily figure out the brand logos on the clothing of people walking through streets and alleys, but how much do we understand the stories behind the brands? A number of independent original fashion brands have sprung up in Macao, as the SAR government vigorously promotes the local cultural and creative industries in recent years. In view of this, the Macao Fashion Gallery continues to organize the “2018 Brand Story—Macao Original Fashion Exhibition” this year, providing a platform for local original fashion brands to tell their own stories, through open call for brand stories, followed by evaluation and selection. Six fashion labels including I.N.K, Jade.L, alexis jordan, Nega C., Denimworks and ella épeler will be showcased and available to purchase in the exhibition. The exhibition is divided into three phases, with two brands to be shown in each phase. The event will start with the street fashion of I.N.K and gender-neutral designs of Jade.L, followed by alexis jordan’s male clothing of metropolitan improvisation as well as Nega C.’s sweet and romantic style in the second phase. It will be concluded by Denimworks’ jeans featuring unique craftsmanship and ella épeler’s totem illustrations. 2018

Brand Story—Macao Original Fashion ExhibitionIII:

Denimworks Exhibition theme:Camoudream

This concept exhibition, themed on 2017 Camoudream, is jointly created by Denimwork and Fortes Pakeong Sequeira, the founder of Blademark.

Life is like changing weather, with sudden cloudbursts or sunshine; unpredictable storms are against our will. Somepeople stoop to compromise, are worldly wise and play it safe in order to protect themselves, or even change their own character and immerse in the environment. This group of people lose themselves and let their souls “be buried in a rotten grave”, dragging out an ignoble existence in this merciless, corrupt and coldblooded world.

However, is dragging out an ignoble existence in this distorted era the only way of survival?

No! Even though we have to put on “camouflage colors”, we should live our life to the fullest and brightest!


ella épeler Exhibition theme: I Dream of the Sea

It tells a short story about a little girl and her dream in which she swims in the sea and meets different types of marine animals. Seeing sunlight shining through the clear water, she wanders freely around the beautiful and mysterious realm. The little girl transforms the marine animals she met into pattern, emphasizing the delicacy of dream with light and soft tone. The layers of chiffon conveys the sensation of flowing sea water and the joy of swimming. The patterns are covered with embroidered fabric, showcasing a mysterious ocean painting.



Participated Designers

Ella Lei
Fortes,Pakeong Sequeira