In the wonderful, splendid and fantastic fashion world, new styles are born every season, every month and every day. While earnestly following the pace of fashion, how many people care about the stories behind fashion creation and try to understand designers’ ideas and messages? The fact is that intriguing stories are to be explored behind all types of superb and brilliant fashion pieces. Fashion designers create fashion with wisdom, display unique styles on works with exquisite craftsmanship and narrate brand stories through the works, allowing audiences to feel their passion and thoughts.
The SAR government vigorously promotes the local cultural and creative industries and lots of local original fashion brands are gearing themselves up. With promoting the development of Macao’s fashion art and related cultural and creative industry as its mission, the Macao Fashion Gallery will continue to organize the “2019 Brand Story—Macao Original Fashion Exhibition”, providing a platform for local fashion brands to launch and sell their own works to the public, through open call for brands, followed by evaluation and selection.
Six fashion labels including ella épeler, MACON, Lexx Moda, ZICS, GODDESS ARMOUR and SANCHIALAU will be featuring at the exhibition. The exhibition is divided into three phases, with two brands to be shown in each phase. The event will start with the show of ella épeler, a brand that encompasses illustration and totem art, and MACON that represents metropolitan retro and modern leisure style. They are followed by Lexx Moda, the women’s shoe brand combining both style and comfort, and ZICS with black-white-gray architectural aesthetics. The exhibition will be concluded by GODDESS ARMOUR, which integrates geometry and court style design and SANCHIALAU, which demonstrates the fashion art of contemporary women. The audience will have the chance to experience completely different brand stories. At the same time, the venue provides space for participating brands to sell their fashion collections.
2019 Brand Story—Macao Original Fashion Exhibition III
Theme： MY CONFORT ZONE
The theme of exhibition is the nature. Heavy work pressure makes it difficult for every urban resident to breathe. In addition to shopping, people basically choose to leave their cities for a sightseeing tour. Even in winter, not a few people escape the cold by traveling to Thailand or other tropical areas. The designers hope to expand the imagination space of visitors through the setting and lead the public to return to the nature and relieve the tension.
Theme：SANCHIALAU Art Gallery of Fashion Art Wardrobe
SANCHIA LAU, together with other artists, performs secondary art creation based on the elements in artists’ works, transforms the elements into printing, and applies them to fashion derivatives, daily necessities, and household supplies. Through the layout and decoration similar to a theater, she tells stories on Macao’s fashion art. She combines the lasting appeal of old bricks and tiles, the style of modern architecture, the charm of Chinese characteristics, and the exotic atmosphere of Portugal to convey the idea that “art walks into life; life integrates into art”. Meanwhile, she creates products with characteristics of Macao with printing and pattern, reflects the unique artistry of printing design, encourages local art creation, and promotes the combination of fashion, cultural creativity, products, and industry.