2020Brand Story—Macao Original Fashion Exhibition I

In 2020, the Year of the Rat, everything begins anew and the 12-year cycle of the Chinese zodiac repeats itself endlessly like the fashion industry. Brimming with inspirations and with unique taste and creativity, trend-setting fashion designers constantly cultivate appreciation and new ideas about fashion to the public.

 

While people pursue exquisite works, how much do they know about the story behind? Stories are yet to be explored behind the fashion pieces. How do designers illustrate the story with their work? With the cloth as the story’s outline and ornaments as the context, they connect all the specifics with needles and threads.

 

The Macao SAR government is committed to advancing the development of cultural and creative industries with many local original fashion brands fully prepared. Therefore, Macao Fashion Gallery (MFG) continues its fashion event this year, 2020 Brand Story – Macao Original Fashion Exhibition. MFG provides an exhibition venue for local original brands to showcase local designers’ talent to visitors through open call for brands, followed by objective evaluation and selection.

 

The exhibition will be divided into five phases, with one brand being displayed at each phase. Five selected brands, including Lexx Moda, Nega C., ZICS, FAITH & FEARLESS and NO.42, will be exhibited one after another. The first is Lexx Moda, a women’s shoe brand combining comfort and fashion, and it will be followed by the youthful and sweet Nega C., ZICS with black-white-gray architectural aesthetics, and the brand FAITH & FEARLESS which represents the street style. This event will be concluded by the mixed-style brand NO.42. The public can feel the unlimited possibilities of fashion after seeing five completely different brands. What’s more, all collections will be available for purchase. You will not go home empty-handed.

 

Brand:Lexx Moda

ThemeMonochrome

In this colorful and infinite universe, imagine yourself ata place where the design space is monochrome. What kind of thinking could it arouse? Could one get inner peace beyond the outside disturbance?

 

In this exhibition, the designer adopts the monochrome concept “black” as the theme, hoping to express her views on life from a perspective that is different from multi-colors: purity and static thinking.She also hopes to return to the essence of the universe and develop an attitude of inclusiveness. While putting aside diverse colors, the designer strives to bring the work closer to the essence of design to let people contemplate life and the world.

 

Black is the color of the vastand empty universe. From the perspective of the cosmos, black is the essence of the universe, that is, the true color of the universe. “Black” is accompanied by the “emptiness” that contains no media but is capable of encompassing everything. Carrying no negative connotations, it representsstatic thinking. Therefore, to those appreciating the works on display, the designer hopes to present her design concept from the best angle and express her cognition and perception of the world. As black makes other colors more vivid and gifts them the power of meditation, it may not even be considered a color. However, it is the original color of the universe.Hence when such a magical color is presented in front of us, is it possible that we come close to the realm of “being void of vanities” and become a person who can trace the essence of the world?

 

The designer fuses the monochrome “black” and the concept of “emptiness” in philosophy and isolates colors in a specific conceptual space to give each follower the sincerest interpretation, through whichthe designer can establish intimate contact with the audience and even future consumers from the inner heart.

 

In addition, the monochrome black stands for rigorousness, friendliness, profoundness, and substantiality. Having experienced the colors in the world, we return to the essence of the universe and obtain deep thinking as well as the uttermost peace of mind.

 

This is monochrome, another way to look at the world and express oneself.

Participated Designers

SANJO IONG

Photos

Share