JADE.L established in 2014, JADE.L conveys the aesthetic concept of gender-neutrality. The brand interprets uniqueness and individuality through different uses of fabric textures and design details, giving an air of high-class and youthfulness to every line of its products. JADE.L takes “Be Yourself” as the brand purpose, advocating the link of branded clothing to expression of distinctiveness and beauty rather than representing the trend, while striving to promote local fashion label of neutrality.


Designer:Jade Leong, is a local fashion designer with a strong passion for fashion since her youth. She took courses related to fashion design at the Macau Productivity and Technology Transfer Centre and studied fashion design at the Shih Chien University in Taiwan, during which she won great honors in many international and Macao’s fashion design contests. Leong keeps working as a fashion designer after she completed her degree in Taiwan and returned to Macao, and has founded her own fashion brand JADE.L.


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