How to build a fashion brand

KC GIDEON, Born to a family in business in the knitting industry for decades in Macao, Tam has been passionate about fashion design since childhood. At sixteen, he went to study in the UK, where he graduated at the Kingston University London, majoring in design, which laid the foundation for his future career. In 2000, he won the London Royal Society of Arts (RSA) Annual Menswear Design Award that garnered him wide attention as an emerging designer. In 2001, he graduated from the university with First-class Honors. Due to his talent and expertise, he had the privilege of working at top fashion houses in the UK and later, in France.

Brand :In 2006, Tam established his personal brand “Placed by Gideon” in London, which mainly focuses on luxury fashion sweaters. His brand made its debut in 2008, at the Paris Fashion Week, receiving wide acclaim from the international fashion industry for its unique design and workmanship. His 2010 Spring/Summer Collection won him the Young Menswear Designer Award at the Berlin Fashion Week. He was further invited to showcase his 2013 Autumn/Winter Collection at the Copenhagen Fashion Week. In 2014, he established in Macao “KC GIDEON”, a menswear brand aimed at young people.

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KC Gideon, was born of a knitting family in Macau. Influenced by his family, he was especially fond of fashion since he was very young. KC Gideon headed for the Britain when he was sixteen, subsequently majored in design in the famous Kingston University, which laid foundation for his fashion dreams. In the year of 2000, he won the annual menswear design award from the London Royal Association of Art in the UK, which led the outside begin to pay attention to this new star in design industry. After he graduated with a first class honor in 2001, his talent and ability brought him precious opportunities to work in several advanced fashion companies from Franc and Britain.

Brand：In 2006, KC Gideon set up personal brand in London of Britain, which mainly focuses on advanced fashion sweaters. This brand began to show up in the Paris Fashion Week since 2008. His unique design and craft had already been recognized by the international fashion industry earlier, as his Spring & Summer 2010 collection enabled him won the Young Men’s Wear Design Award in the Berlin Fashion Festival; even more his Autumn & Winter 2013 collection was invited to show in the stage of Copenhagen Fashion Week.