品牌的故事展覽分五期舉行，每期展出一個品牌，經由專業評審甄選的五個品牌分別是：Lexx Moda、Nega C.、ZICS、FAITH & FEARLESS及NO.42將先後登場。首期由舒適時尚兼備的女鞋品牌Lexx Moda登場；第二期接捧的是充滿青春甜美氣息的Nega C.；第三期展示黑白灰建築美學特色的ZICS；第四期呈現帶有街頭潮流風格的FAITH & FEARLESS；最後一期是充滿混搭個性風格的NO.42負責擔旗。五個品牌截然不同的風格，讓公眾能感受到時尚百變無限可能。同場銷售各參展品牌的服裝系列，令你不會入寶山而空手回。
In 2020, the Year of the Rat, everything begins anew and the 12-year cycle of the Chinese zodiac repeats itself endlessly like the fashion industry. Brimming with inspirations and with unique taste and creativity, trend-setting fashion designers constantly cultivate appreciation and new ideas about fashion to the public.
While people pursue exquisite works, how much do they know about the story behind? Stories are yet to be explored behind the fashion pieces. How do designers illustrate the story with their work? With the cloth as the story’s outline and ornaments as the context, they connect all the specifics with needles and threads.
The Macao SAR government is committed to advancing the development of cultural and creative industries with many local original fashion brands fully prepared. Therefore, Macao Fashion Gallery (MFG) continues its fashion event this year, 2020 Brand Story – Macao Original Fashion Exhibition. MFG provides an exhibition venue for local original brands to showcase local designers’ talent to visitors through open call for brands, followed by objective evaluation and selection.
The exhibition will be divided into five phases, with one brand being displayed at each phase. Five selected brands, including Lexx Moda, Nega C., ZICS, FAITH & FEARLESS and NO.42, will be exhibited one after another. The first is Lexx Moda, a women’s shoe brand combining comfort and fashion, and it will be followed by the youthful and sweet Nega C., ZICS with black-white-gray architectural aesthetics, and the brand FAITH & FEARLESS which represents the street style. This event will be concluded by the mixed-style brand NO.42. The public can feel the unlimited possibilities of fashion after seeing five completely different brands. What’s more, all collections will be available for purchase. You will not go home empty-handed.
In this colorful and infinite universe, imagine yourself at a place where the design space is monochrome. What kind of thinking could it arouse? Could one get inner peace beyond the outside disturbance?
In this exhibition, the designer adopts the monochrome concept “black” as the theme, hoping to express her views on life from a perspective that is different from multi-colors: purity and static thinking. She also hopes to return to the essence of the universe and develop an attitude of inclusiveness. While putting aside diverse colors, the designer strives to bring the work closer to the essence of design to let people contemplate life and the world.
The designer fuses the monochrome “black” and the concept of “emptiness” in philosophy and isolates colors in a specific conceptual space to give each follower the sincerest interpretation, through which the designer can establish intimate contact with the audience and even future consumers from the inner heart.
如有任何查詢，歡迎致電+853 2835 3341。
[Aviso de encerramento]
Visando prevenir e controlar eficazmente a epidemiade um novo tipo de coronavírus, o Instituto Cultural encerra até novo aviso estas instalações ao público a partir de 25 de Janeiro de 2020.
Agradecemos a compreensão, o apoio e a colaboração do público.
Para esclarecimento de quaisquer dúvidas deverá ser contactado o número de telefone +8532835 3341.
In consonance with the epidemic prevention and control of the new coronavirus, the Cultural Affairs Bureau decided to close this cultural facility from 25 January 2020 until further notice.
Thank you for your understanding, support and cooperation.
For inquiry, please call +853 28353341.
Cities in the Guangdong-Hong Kong-Macao Greater Bay Area have homologous culture, close kinship, similar folk customs and complementary advantages. The creation of a humanistic bay area is one of the most important cooperation projects of the area. With the increasingly frequent exchanges in the bay area and the joint formation of a new chapter, the cities in the area will jointly integrate the fashion industry, financial capital, industry chain and Internet resources of Guangdong, Hong Kong and Macao to jointly create a fashion name card for the Greater Bay Area.
In line with the implementation of national policies, the Macao SAR Government actively participates in the administrative policies for the development of the Greater Bay Area, promotes the integration of young people engaged in the cultural and creative industries into the construction of the bay area, and seizes opportunities to enrich its own development. The finale exhibition “Fashion Interaction—Guangzhou-Hong Kong-Macao-Shenzhen Creative Fashion Exhibition” of the Macao Fashion Gallery this year, brought together the outstanding works of cutting-edge fashion designers from the four central cities of the bay area—Guangzhou, Hong Kong, Macao and Shenzhen, displaying the creative talents of contemporary young designers and creating a new fashion platform for exchanges, interaction and cohesion among the youth in the fashion industry from the four places, thus establishing a cornerstone for further development.
The exhibition featured the works of eight designers/teams, including (in no particular order): Coco Chi and Suiga Zhang from Guangzhou; Felix Tai and Jason Lee from Hong Kong; Jack Lam and Yaya Tam (as a team) and Eunice Chan and Gigi Wai (as a team) from Macao; Smile Xu and Esa Liang from Shenzhen. Each designer/team presented two representative creative costumes, a total of 16, allowing the audience to appreciate the unique styles of the designers from the four places in a short distance and feel the infinite design possibilities under the same cultural background.
Herein, the Macao Fashion Gallery especially acknowledges the generous support of the Guangdong-Hong Kong-Macao Greater Bay Area Fashion Industry Alliance as the co-organizer, and the Guangdong Association of Garment and Garment Article Industry, the Guangdong Fashion Designers Association and the Hong Kong Fashion Farm Foundation as the supporters, for the success of this exhibition.
In the wonderful, splendid and fantastic fashion world, new styles are born every season, every month and every day. While earnestly following the pace of fashion, how many people care about the stories behind fashion creation and try to understand designers’ ideas and messages? The fact is that intriguing stories are to be explored behind all types of superb and brilliant fashion pieces. Fashion designers create fashion with wisdom, display unique styles on works with exquisite craftsmanship and narrate brand stories through the works, allowing audiences to feel their passion and thoughts.
The SAR government vigorously promotes the local cultural and creative industries and lots of local original fashion brands are gearing themselves up. With promoting the development of Macao’s fashion art and related cultural and creative industry as its mission, the Macao Fashion Gallery will continue to organize the “2019 Brand Story—Macao Original Fashion Exhibition”, providing a platform for local fashion brands to launch and sell their own works to the public, through open call for brands, followed by evaluation and selection.
Six fashion labels including ella épeler, MACON, Lexx Moda, ZICS, GODDESS ARMOUR and SANCHIALAU will be featuring at the exhibition. The exhibition is divided into three phases, with two brands to be shown in each phase. The event will start with the show of ella épeler, a brand that encompasses illustration and totem art, and MACON that represents metropolitan retro and modern leisure style. They are followed by Lexx Moda, the women’s shoe brand combining both style and comfort, and ZICS with black-white-gray architectural aesthetics. The exhibition will be concluded by GODDESS ARMOUR, which integrates geometry and court style design and SANCHIALAU, which demonstrates the fashion art of contemporary women. The audience will have the chance to experience completely different brand stories. At the same time, the venue provides space for participating brands to sell their fashion collections.
2019 Brand Story—Macao Original Fashion Exhibition III
Theme： MY CONFORT ZONE
The theme of exhibition is the nature. Heavy work pressure makes it difficult for every urban resident to breathe. In addition to shopping, people basically choose to leave their cities for a sightseeing tour. Even in winter, not a few people escape the cold by traveling to Thailand or other tropical areas. The designers hope to expand the imagination space of visitors through the setting and lead the public to return to the nature and relieve the tension.
Theme：SANCHIALAU Art Gallery of Fashion Art Wardrobe
SANCHIA LAU, together with other artists, performs secondary art creation based on the elements in artists’ works, transforms the elements into printing, and applies them to fashion derivatives, daily necessities, and household supplies. Through the layout and decoration similar to a theater, she tells stories on Macao’s fashion art. She combines the lasting appeal of old bricks and tiles, the style of modern architecture, the charm of Chinese characteristics, and the exotic atmosphere of Portugal to convey the idea that “art walks into life; life integrates into art”. Meanwhile, she creates products with characteristics of Macao with printing and pattern, reflects the unique artistry of printing design, encourages local art creation, and promotes the combination of fashion, cultural creativity, products, and industry.