In 2020, the Year of the Rat, everything begins anew and the 12-year cycle of the Chinese zodiac repeats itself endlessly like the fashion industry. Brimming with inspirations and with unique taste and creativity, trend-setting fashion designers constantly cultivate appreciation and new ideas about fashion to the public.
While people pursue exquisite works, how much do they know about the story behind? Stories are yet to be explored behind the fashion pieces. How do designers illustrate the story with their work? With the cloth as the story’s outline and ornaments as the context, they connect all the specifics with needles and threads.
The Macao SAR government is committed to advancing the development of cultural and creative industries with many local original fashion brands fully prepared. Therefore, Macao Fashion Gallery (MFG) continues its fashion event this year, 2020 Brand Story – Macao Original Fashion Exhibition. MFG provides an exhibition venue for local original brands to showcase local designers’ talent to visitors through open call for brands, followed by objective evaluation and selection.
The exhibition will be divided into five phases, with one brand being displayed at each phase. Five selected brands, including Lexx Moda, Nega C., ZICS, FAITH & FEARLESS and NO.42, will be exhibited one after another. The first is Lexx Moda, a women’s shoe brand combining comfort and fashion, and it will be followed by the youthful and sweet Nega C., ZICS with black-white-gray architectural aesthetics, and the brand FAITH & FEARLESS which represents the street style. This event will be concluded by the mixed-style brand NO.42. The public can feel the unlimited possibilities of fashion after seeing five completely different brands. What’s more, all collections will be available for purchase. You will not go home empty-handed.
Brand：NO.42
Theme： “Where’s my soul?”
Exhibition theme — “Where’s my soul?”
Our life is full of decision points. Before us are many invisible roads. Each decision we make leads us toward a certain direction……In the process of searching and pursuit, we may repeatedly ask ourselves: What do we really want? Where can we find it? Who are we actually? What the “soul” represents may be dreams, ideas, desires, an attractive life or the very self in the depth of our hearts. Everyone is defined differently but what we have in common is that we are all alive in this journey of exploration.
The background design of this concept exhibition uses lines to draw different roads, symbolizing a journey of exploration of the soul.
In 2020, the Year of the Rat, everything begins anew and the 12-year cycle of the Chinese zodiac repeats itself endlessly like the fashion industry. Brimming with inspirations and with unique taste and creativity, trend-setting fashion designers constantly cultivate appreciation and new ideas about fashion to the public.
While people pursue exquisite works, how much do they know about the story behind? Stories are yet to be explored behind the fashion pieces. How do designers illustrate the story with their work? With the cloth as the story’s outline and ornaments as the context, they connect all the specifics with needles and threads.
The Macao SAR government is committed to advancing the development of cultural and creative industries with many local original fashion brands fully prepared. Therefore, Macao Fashion Gallery (MFG) continues its fashion event this year, 2020 Brand Story – Macao Original Fashion Exhibition. MFG provides an exhibition venue for local original brands to showcase local designers’ talent to visitors through open call for brands, followed by objective evaluation and selection.
The exhibition will be divided into five phases, with one brand being displayed at each phase. Five selected brands, including Lexx Moda, Nega C., ZICS, FAITH & FEARLESS and NO.42, will be exhibited one after another. The first is Lexx Moda, a women’s shoe brand combining comfort and fashion, and it will be followed by the youthful and sweet Nega C., ZICS with black-white-gray architectural aesthetics, and the brand FAITH & FEARLESS which represents the street style. This event will be concluded by the mixed-style brand NO.42. The public can feel the unlimited possibilities of fashion after seeing five completely different brands. What’s more, all collections will be available for purchase. You will not go home empty-handed.
Brand：FAITH & FEARLESS
Theme： Faith·Fearless
Faith makes you more like yourself.
Fearless makes you a unique being.
Allow yourself to go against the current trends.
The show mainly displays FAITH & FEARLESS (FF) works, as well as the simple yet unique ULTRAWORKSwatches. FF is good at utilizing everyday materials such as woven and camouflage fabrics, polyester and PVC. As a young fashion brand, FF focuses on fast fashion to bring out a spirit, a personality, and a casual feeling.
In addition, ULTRAWORKS watches are displayed as part of the show, which redefine the way of telling time.
In 2020, the Year of the Rat, everything begins anew and the 12-year cycle of the Chinese zodiac repeats itself endlessly like the fashion industry. Brimming with inspirations and with unique taste and creativity, trend-setting fashion designers constantly cultivate appreciation and new ideas about fashion to the public.
While people pursue exquisite works, how much do they know about the story behind? Stories are yet to be explored behind the fashion pieces. How do designers illustrate the story with their work? With the cloth as the story’s outline and ornaments as the context, they connect all the specifics with needles and threads.
The Macao SAR government is committed to advancing the development of cultural and creative industries with many local original fashion brands fully prepared. Therefore, Macao Fashion Gallery (MFG) continues its fashion event this year, 2020 Brand Story – Macao Original Fashion Exhibition. MFG provides an exhibition venue for local original brands to showcase local designers’ talent to visitors through open call for brands, followed by objective evaluation and selection.
The exhibition will be divided into five phases, with one brand being displayed at each phase. Five selected brands, including Lexx Moda, Nega C., ZICS, FAITH & FEARLESS and NO.42, will be exhibited one after another. The first is Lexx Moda, a women’s shoe brand combining comfort and fashion, and it will be followed by the youthful and sweet Nega C., ZICS with black-white-gray architectural aesthetics, and the brand FAITH & FEARLESS which represents the street style. This event will be concluded by the mixed-style brand NO.42. The public can feel the unlimited possibilities of fashion after seeing five completely different brands. What’s more, all collections will be available for purchase. You will not go home empty-handed.
Brand：ZICS
Theme： IT’S TIME to be “BLANK”
The brand discovers experimental themes from diversified urban life and creates urban personalized styles to showcase its creative ideas. The concept of the exhibition venue is an extension of the brand’s last series: “HUSTLE BUSTLE”.
The venue is arranged into a stylish lift lobby. The dusk scenery of the glass curtain wall represents the end of the intense work during the daytime.
Give yourself a “BLANK” leisure moment in “ZICS” clothing – it echoes the idea that one can wear the clothing series either at work or for leisure.
The exhibits stick to the brand’s style, mainly based on striped suits with semi-transparent fabrics to create a simple, neat, and well-pressed neutral style. Different clothing items can be mixed and matched to be worn at work or for leisure.
In 2020, the Year of the Rat, everything begins anew and the 12-year cycle of the Chinese zodiac repeats itself endlessly like the fashion industry. Brimming with inspirations and with unique taste and creativity, trend-setting fashion designers constantly cultivate appreciation and new ideas about fashion to the public.
While people pursue exquisite works, how much do they know about the story behind? Stories are yet to be explored behind the fashion pieces. How do designers illustrate the story with their work? With the cloth as the story’s outline and ornaments as the context, they connect all the specifics with needles and threads.
The Macao SAR government is committed to advancing the development of cultural and creative industries with many local original fashion brands fully prepared. Therefore, Macao Fashion Gallery (MFG) continues its fashion event this year, 2020 Brand Story – Macao Original Fashion Exhibition. MFG provides an exhibition venue for local original brands to showcase local designers’ talent to visitors through open call for brands, followed by objective evaluation and selection.
The exhibition will be divided into five phases, with one brand being displayed at each phase. Five selected brands, including Lexx Moda, Nega C., ZICS, FAITH & FEARLESS and NO.42, will be exhibited one after another. The first is Lexx Moda, a women’s shoe brand combining comfort and fashion, and it will be followed by the youthful and sweet Nega C., ZICS with black-white-gray architectural aesthetics, and the brand FAITH & FEARLESS which represents the street style. This event will be concluded by the mixed-style brand NO.42. The public can feel the unlimited possibilities of fashion after seeing five completely different brands. What’s more, all collections will be available for purchase. You will not go home empty-handed.
Brand：Nega C.
Theme：《Ball Ball》
With the brand’s mascot “Ball Ball” as its theme, this exhibition uses flower patterns and bright colors to depict the brand’s fresh and lively image.
It is hoped that the exhibition can fully display the brand’s diversified products, such as newly developed scarves and handmade hats, together with the original clothing series, to show customers and tourists the completeness and diversity of local brands.
T-shirts and scarves themed with the brand’s mascot “Ball Ball” have been successfully developed. It is also hoped that this exhibition will make more people aware of the brand’s signature.
In 2020, the Year of the Rat, everything begins anew and the 12-year cycle of the Chinese zodiac repeats itself endlessly like the fashion industry. Brimming with inspirations and with unique taste and creativity, trend-setting fashion designers constantly cultivate appreciation and new ideas about fashion to the public.
While people pursue exquisite works, how much do they know about the story behind? Stories are yet to be explored behind the fashion pieces. How do designers illustrate the story with their work? With the cloth as the story’s outline and ornaments as the context, they connect all the specifics with needles and threads.
The Macao SAR government is committed to advancing the development of cultural and creative industries with many local original fashion brands fully prepared. Therefore, Macao Fashion Gallery (MFG) continues its fashion event this year, 2020 Brand Story – Macao Original Fashion Exhibition. MFG provides an exhibition venue for local original brands to showcase local designers’ talent to visitors through open call for brands, followed by objective evaluation and selection.
The exhibition will be divided into five phases, with one brand being displayed at each phase. Five selected brands, including Lexx Moda, Nega C., ZICS, FAITH & FEARLESS and NO.42, will be exhibited one after another. The first is Lexx Moda, a women’s shoe brand combining comfort and fashion, and it will be followed by the youthful and sweet Nega C., ZICS with black-white-gray architectural aesthetics, and the brand FAITH & FEARLESS which represents the street style. This event will be concluded by the mixed-style brand NO.42. The public can feel the unlimited possibilities of fashion after seeing five completely different brands. What’s more, all collections will be available for purchase. You will not go home empty-handed.
Brand：Lexx Moda
Theme：Monochrome
In this colorful and infinite universe, imagine yourself at a place where the design space is monochrome. What kind of thinking could it arouse? Could one get inner peace beyond the outside disturbance?
In this exhibition, the designer adopts the monochrome concept “black” as the theme, hoping to express her views on life from a perspective that is different from multi-colors: purity and static thinking. She also hopes to return to the essence of the universe and develop an attitude of inclusiveness. While putting aside diverse colors, the designer strives to bring the work closer to the essence of design to let people contemplate life and the world.
The designer fuses the monochrome “black” and the concept of “emptiness” in philosophy and isolates colors in a specific conceptual space to give each follower the sincerest interpretation, through which the designer can establish intimate contact with the audience and even future consumers from the inner heart.