Recent years have seen the rise of China Chic, which refers to consumer goods infused with traditional Chinese culture and style. This trend is more than people’s way of paying tribute to traditional Chinese culture. Over several years of evolution and innovation, it has become a new bellwether. Likewise, its significance lies not only in showcasing how chic domestic consumer goods are but also in combining today’s innovation with the richness of Chinese culture. The added value of these products also enjoys a steep jump as the traditional culture and patriotism are infused into a diversity of cultural and creative products to generate a new consumption trend that has appealed to a multitude of consumers.
With the strong support of the Guangdong Association of Garment and Garment Article Industry and the Guangdong Fashion Designers Association, Macao Fashion Gallery has launched the “China Chic ‧ Fashion and Trend — Greater Bay Area Fashion Exhibition”. Works created by rising fashion designers from Macao, Guangzhou and Zhuhai will be exhibited in this event to express their penchant for cultural creation, their recognition of the Chinese nation and their confidence in Chinese culture.
In no particular order, Demi Ding (Macao), Jack Cai (Guangzhou) and Eillen Cao (Zhuhai), three fashion designers from the Greater Bay Area, will each create three works for this exhibition. These nine representative pieces will give people a glimpse of the innovative mixture of the traditional and modern style and therefore allow them to appreciate the charm of China Chic. The Macao Fashion Gallery thanks all its collaborating units for making this exhibition possible and providing outstanding fashion designers in the Greater Bay Area with a platform to display their works.
As a platform gathering Macao’s original clothing brands, the “Showroom” displays and sells clothing, shoes, accessories, bags and more, which allows customers to mix and match products from different brands in one place, enriching their shopping experience and thus giving full play to Macao’s distinctive cultural diversity and integration. Meanwhile, the “Showroom” enables a variety of brands to develop in synergy so that they can complement each other and highlight their respective values.
In recent years, fashion design in Macao has been gaining popularity in all sectors, new fashion brands are making a splash and being sought after by fashionistas, opening up new opportunities. Under this context, in 2022, the Macao Fashion Gallery (MFG) will continue to hold the “2022 Exclusive Fashion Collections—Showroom” in the basement and on the first floor of the MFG to gather original brands in the new edition of “Showroom” and thus fully support local original design.
The original brands participating in this year’s “Showroom” are:
(Listed in no particular order)
ANIFA、AXOXYXOXS、C/W COLLECTIVE、COMMON COMMA、COOKEDBONES、Demi*D、ella épeler、I.N.K、Loom、MISAZAL、Nega C.、NO.42、POURQUOI、PUI、SARA LOLO、
SHEFEELING、Work.in.process.mo、WOKER PLAYGROUND、ZICS、 ADD something on、CC Lace、Cleo’s Leathercraft、Crystal E. Creation、Earlyink、FAITH & FEARLESS、FASHION MUSEUM、Gato、JUMP OFF、Kiwieate Design House、Lexx Moda、Stardust Journey、Vânia Nobre Jewelry、Whiff Macau、68Jewellery、芸悅手作工作室、飯田妹、慢活日常、頹爆貓工作室
Fashion is a tribute to aesthetics and is also an artistic expression. Items of clothing are most likely to gain momentum in fashion trends. Fashion designers are pioneers shaping styles, who look for inspirations in the natural world and ingeniously combine inspirations and personal styles to give new meaning to fashion and offer avant-garde interpretations. The works are born from countless remodeling, full of silent bitterness. And the stories behind them attract fashion enthusiasts imperceptibly.
In recent years, cultural and creative industries have gradually drawn the attention of society. Committed to driving forward the development of the clothing industry, the Macao Fashion Gallery (MFG) will continue to hold the “Brand Story—Macao Original Fashion Exhibition” in 2021. After an open call and selection, a few promising local original brands are expected to achieve development through the MFG platform, contributing to the boom of the local clothing industry.
The exhibition will be staged in eight phases, with one brand being displayed at each phase. The eight brands selected by a professional judging panel are Nega C., Lexx Moda, ANIFA, Common Comma, PUI, Demi*D, NO.42, and C/W COLLECTIVE, which will be exhibited one after another. The youthful and sweet brand Nega C. will be the first to be displayed, followed by Lexx Moda, a women’s shoe brand combining comfort and fashion, ANIFA, a sports suit brand delivering a sense of technology, Common Comma with a blend of elegance and casualness, PUI featuring unique designs, Demi*D known for its concise and decent style, and the mixed-style brand NO.42. This event will be concluded by avant-garde and high-end C/W COLLECTIVE.
The eight brands are all distinctive in style, and each has its own design merits. They will showcase their latest series of works to the outside world and share with the public their representative creations through the MFG platform, bursting with brand vitality. Moreover, there will also be a sales space to exhibit these brands’ clothing collections at the venue.
Brand：C/W COLLECTIVE
Exhibition theme —URBAN UNIFORMATION
This collection is based on an avant-garde and high-end fashion style. Using deconstructivism as a design element, the brand produces garments by deconstructing and integrating fabrics of different patterns and textures. The concept of the collection is diverse and wearable garments, which can match different looks and allow multiple ways to wear.
Fashion is a tribute to aesthetics and is also an artistic expression. Items of clothing are most likely to gain momentum in fashion trends. Fashion designers are pioneers shaping styles, who look for inspirations in the natural world and ingeniously combine inspirations and personal styles to give new meaning to fashion and offer avant-garde interpretations. The works are born from countless remodeling, full of silent bitterness. And the stories behind them attract fashion enthusiasts imperceptibly.
In recent years, cultural and creative industries have gradually drawn the attention of society. Committed to driving forward the development of the clothing industry, the Macao Fashion Gallery (MFG) will continue to hold the “Brand Story—Macao Original Fashion Exhibition” in 2021. After an open call and selection, a few promising local original brands are expected to achieve development through the MFG platform, contributing to the boom of the local clothing industry.
The exhibition will be staged in eight phases, with one brand being displayed at each phase. The eight brands selected by a professional judging panel are Nega C., Lexx Moda, ANIFA, Common Comma, PUI, Demi*D, NO.42, and C/W COLLECTIVE, which will be exhibited one after another. The youthful and sweet brand Nega C. will be the first to be displayed, followed by Lexx Moda, a women’s shoe brand combining comfort and fashion, ANIFA, a sports suit brand delivering a sense of technology, Common Comma with a blend of elegance and casualness, PUI featuring unique designs, Demi*D known for its concise and decent style, and the mixed-style brand NO.42. This event will be concluded by avant-garde and high-end C/W COLLECTIVE.
The eight brands are all distinctive in style, and each has its own design merits. They will showcase their latest series of works to the outside world and share with the public their representative creations through the MFG platform, bursting with brand vitality. Moreover, there will also be a sales space to exhibit these brands’ clothing collections at the venue.
Brand：No.42
Exhibition theme —MIX & MATCH
“Freedom from restraints”
There is no fixed formula for the mix and match of outfits – add some well-designed fashion items to your daily outfit and show your unique personality without restraint.
“Life with an attitude”
NO.42’s clothing can match variousitems. NO.42’s articles of clothing from different collections can not only match each otherbut also go with the basic fashion items in the wearer’s wardrobe.
This exhibition presents a combination of all NO.42 collections. Apart from displaying the collections already on sale, part of the works from the latest collection will also be included. In line with the brand’s core philosophy, clothing from all the collections are once again brought to the public through mixing and matching with the theme “MIX & MATCH”, in order to promote the variability and sustainability of the brand’s fashion style.
Fashion is a tribute to aesthetics and is also an artistic expression. Items of clothing are most likely to gain momentum in fashion trends. Fashion designers are pioneers shaping styles, who look for inspirations in the natural world and ingeniously combine inspirations and personal styles to give new meaning to fashion and offer avant-garde interpretations. The works are born from countless remodeling, full of silent bitterness. And the stories behind them attract fashion enthusiasts imperceptibly.
In recent years, cultural and creative industries have gradually drawn the attention of society. Committed to driving forward the development of the clothing industry, the Macao Fashion Gallery (MFG) will continue to hold the “Brand Story—Macao Original Fashion Exhibition” in 2021. After an open call and selection, a few promising local original brands are expected to achieve development through the MFG platform, contributing to the boom of the local clothing industry.
The exhibition will be staged in eight phases, with one brand being displayed at each phase. The eight brands selected by a professional judging panel are Nega C., Lexx Moda, ANIFA, Common Comma, PUI, Demi*D, NO.42, and C/W COLLECTIVE, which will be exhibited one after another. The youthful and sweet brand Nega C. will be the first to be displayed, followed by Lexx Moda, a women’s shoe brand combining comfort and fashion, ANIFA, a sports suit brand delivering a sense of technology, Common Comma with a blend of elegance and casualness, PUI featuring unique designs, Demi*D known for its concise and decent style, and the mixed-style brand NO.42. This event will be concluded by avant-garde and high-end C/W COLLECTIVE.
The eight brands are all distinctive in style, and each has its own design merits. They will showcase their latest series of works to the outside world and share with the public their representative creations through the MFG platform, bursting with brand vitality. Moreover, there will also be a sales space to exhibit these brands’ clothing collections at the venue.
Brand：Demi*D
Exhibition theme — Sunflower
As society develops, women are pursuing material things and lifestyles at a higher level, in the face of the fast pace of modern society and inevitable pressure. Through the positive image of the sunflower, the brand hopes to bring optimism and energy to the public and encourage contemporary women to chase their dreams bravely.
The exhibition fully embodies the brand’s style by displaying works mainly made of suit fabric. Original patterns and embroidery are used to add more details to the clothes, creating a simple fashion style that features a balance of stiffness and flexibility. Meanwhile, the exhibition also showcases the designs of embroidery and patterns.