Demi Ding

Eillen Cao

Eillen Cao completed her degree in Bespoke Tailoring and Visual Merchandising at the University of the Arts London. During her stay in Britain, she worked for Welsh & Jefferies, a bespoke tailoring shop based in Savile Row, London. Later, she joined the Design and R&D Department of EXCEPTION. Leveraging her 12 years of overseas study and work experience related to fashion, she set up this studio with an aim to integrate design ideas abroad more closely into our everyday life.

Brand：Ininformal

Founded in 2018, Ininformal is a studio dedicated to combining the craft of haute couture with ready-to-wear pieces in its growth and exploration. It targets the new generation of female white-collar workers, providing them with quality clothing to showcase their personal charm and the best version of themselves despite the fast pace of modern life. Its offerings are easy to wear and are characterised by a simple style and a sense of individuality. The team has multi-cultural background and always seeks inspiration from their diverse cultural backgrounds and histories for their design.

Demi Ding

Demi Ding graduated from the Department of Visual Communication Design, and worked as a graphic design instructor in various educational centres. She took the “Diploma Programme in Fashion Design and Manufacture” at the Macau Productivity and Technology Transfer Centre (CPTTM). After graduation, she was invited to join the CPTTM Fashion Incubation Programme (MaConsef), responsible for the design of clothing series and patterns. She won many awards in fashion design competitions in Mainland China and Macao, and founded her own fashion design brand “Demi*D” in 2020.

Brand：Demi*D

Demi*D symbolises popular, fun-loving, independent, mature and strong women, with a simple sunflower pattern designed in the middle of the brand logo. The logo of the brand’s diffusion line also adopts the sunflower pattern, representing positivity and the courage to pursue one’s dream life.

The designer sees the sunflower as a symbol of strength, hoping to bring women the courage to face the pressure of contemporary life as well as positive thinking.

Jack Cai

Director of the Guangdong Fashion Designers Association, Top 10 Fashion Designer in Guangdong, Top 10 Childrenswear Designer in Foshan, Guangdong, CEO of Guangzhou Sanyousan Culture Communication Co., Ltd., and founder of BNS, an independent designer brand.

Brand ：BNS

We like digging into all those that are unconventional, unreasonable, unlikely to happen or exist; anything that is uncertain or unpredictable amazes us in our fashion design. Each step we take along the way of exploration leads us to more interesting ideas. What we want to create is something “fascinating”, something featured with exceptional optimism, self-awareness, wit and humour.