“Pop Up Shop” is a branding activity, which is organised by Macao Fashion Gallery (MFG). This is a platform to boost Macao designers’ talent to scale their business and enable the customers getting to know about the Macao Labels.MFG has been hunting for original fashion and accessories items designed by Macao local designers unceasingly. “Spring Pop Up Shop” event is launching the new lines and the four participants for this season include “Design by Karus Lei”, “POURQUOI”, “ZICS” & “Anonymous”. Refreshment and replenishment time for both male and female fashionistas.
“Anonymous” brand design style is concise; attend to details and exquisite, which sheds the qualities of low-profile, energy, staunchness and femininity. It also possesses with a sense of independence and uniqueness of beauty, which shows the downtown pretty temperament.
“Design by Karus Lei” brand established in 2011. It’s selling custom-made high-end evening gown, which inspired by fashion & life-style trends and details, in order to resonating with the modern ladies. The directional design is with a strong focus on curvaceous, maturity and mysterious.
“POURQUOI” means “why” in French. The design concept is answering the questions for. Innovative, playful and meaningful design, just like a cheerful child wandering around the playground.
“ZICS” brand established in 2009. The design is experimenting among black, grey and white, by finding the level of layering and asymmetry. This is a boyfriend smart style collection, and has once exhibited at Macau Fashion Festival and Hong Kong Fashion Week. It is expanding to different fashion area, such as theatrical costumes and accessories.
