In 2020, the Year of the Rat, everything begins anew and the 12-year cycle of the Chinese zodiac repeats itself endlessly like the fashion industry. Brimming with inspirations and with unique taste and creativity, trend-setting fashion designers constantly cultivate appreciation and new ideas about fashion to the public.
While people pursue exquisite works, how much do they know about the story behind? Stories are yet to be explored behind the fashion pieces. How do designers illustrate the story with their work? With the cloth as the story’s outline and ornaments as the context, they connect all the specifics with needles and threads.
The Macao SAR government is committed to advancing the development of cultural and creative industries with many local original fashion brands fully prepared. Therefore, Macao Fashion Gallery (MFG) continues its fashion event this year, 2020 Brand Story – Macao Original Fashion Exhibition. MFG provides an exhibition venue for local original brands to showcase local designers’ talent to visitors through open call for brands, followed by objective evaluation and selection.
The exhibition will be divided into five phases, with one brand being displayed at each phase. Five selected brands, including Lexx Moda, Nega C., ZICS, FAITH & FEARLESS and NO.42, will be exhibited one after another. The first is Lexx Moda, a women’s shoe brand combining comfort and fashion, and it will be followed by the youthful and sweet Nega C., ZICS with black-white-gray architectural aesthetics, and the brand FAITH & FEARLESS which represents the street style. This event will be concluded by the mixed-style brand NO.42. The public can feel the unlimited possibilities of fashion after seeing five completely different brands. What’s more, all collections will be available for purchase. You will not go home empty-handed.
Theme： IT’S TIME to be “BLANK”
The brand discovers experimental themes from diversified urban life and creates urban personalized styles to showcase its creative ideas. The concept of the exhibition venue is an extension of the brand’s last series: “HUSTLE BUSTLE”.
The venue is arranged into a stylish lift lobby. The dusk scenery of the glass curtain wall represents the end of the intense work during the daytime.
Give yourself a “BLANK” leisure moment in “ZICS” clothing – it echoes the idea that one can wear the clothing series either at work or for leisure.
The exhibits stick to the brand’s style, mainly based on striped suits with semi-transparent fabrics to create a simple, neat, and well-pressed neutral style. Different clothing items can be mixed and matched to be worn at work or for leisure.