2020Brand Story—Macao Original Fashion Exhibition IV

In 2020, the Year of the Rat, everything begins anew and the 12-year cycle of the Chinese zodiac repeats itself endlessly like the fashion industry. Brimming with inspirations and with unique taste and creativity, trend-setting fashion designers constantly cultivate appreciation and new ideas about fashion to the public.

 

While people pursue exquisite works, how much do they know about the story behind? Stories are yet to be explored behind the fashion pieces. How do designers illustrate the story with their work? With the cloth as the story’s outline and ornaments as the context, they connect all the specifics with needles and threads.

 

The Macao SAR government is committed to advancing the development of cultural and creative industries with many local original fashion brands fully prepared. Therefore, Macao Fashion Gallery (MFG) continues its fashion event this year, 2020 Brand Story – Macao Original Fashion Exhibition. MFG provides an exhibition venue for local original brands to showcase local designers’ talent to visitors through open call for brands, followed by objective evaluation and selection.

 

The exhibition will be divided into five phases, with one brand being displayed at each phase. Five selected brands, including Lexx Moda, Nega C., ZICS, FAITH & FEARLESS and NO.42, will be exhibited one after another. The first is Lexx Moda, a women’s shoe brand combining comfort and fashion, and it will be followed by the youthful and sweet Nega C., ZICS with black-white-gray architectural aesthetics, and the brand FAITH & FEARLESS which represents the street style. This event will be concluded by the mixed-style brand NO.42. The public can feel the unlimited possibilities of fashion after seeing five completely different brands. What’s more, all collections will be available for purchase. You will not go home empty-handed.

 

 

BrandFAITH & FEARLESS

 

Theme Faith·Fearless

Faith makes you more like yourself.

Fearless makes you a unique being.

Allow yourself to go against the current trends.

 

The show mainly displays FAITH & FEARLESS (FF) works, as well as the simple yet unique ULTRAWORKSwatches. FF is good at utilizing everyday materials such as woven and camouflage fabrics, polyester and PVC. As a young fashion brand, FF focuses on fast fashion to bring out a spirit, a personality, and a casual feeling.

 

In addition, ULTRAWORKS watches are displayed as part of the show, which redefine the way of telling time.

 

 

 

E-Book

Participated Designers

Design team introduction

Photos

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