Beyond the Boundaries: Boundary between Virtual and Reality – Greater Bay Area Fashion Exhibition Introduction

With the digital upgrade and the advent of the metaverse, virtual fashion and digital fashion brands are springing up, whose virtual fashion collections have even made their way to different fashion shows. A wide variety of dazzling avant-garde fashion products that are pouring into the fashion world are grabbing people’s attention, creating a grander world of fantasy, and igniting innovation. The new fashion trends are now around the corner.


With the support of the Guangdong Association of Garment and Garment Article Industry, Guangdong Fashion Designers Association, and Hong Kong Fashion Farm Foundation, the Macao Fashion Gallery organizes the “Beyond the Boundaries: Boundary between Virtual and Reality – Greater Bay Area Fashion Exhibition” which will deepen the cooperation between the fashion industries of Guangdong, Hong Kong, and Macao. The exhibition combines technologies including virtual fashion showcasing, 3D-printed clothing, and AR virtual experience to propel local fashion to the next level of the Web 3.0 digital era, achieving an extraordinary demonstration of design creativity, digital technology, and aesthetic art.


The exhibition brings together four fashion pioneers (teams) from Macao, Guangzhou, Shenzhen, and Hong Kong – in no particular order, KC Fong and Fiona Sam (Macao), Bette Huang (Guangzhou), Qi Liliang (Shenzhen), and Jason Lee (Hong Kong). They skillfully intertwine fashion and technology to create new ideas and lead the way. For example, utilizing virtual fashion elements to combine physical clothing and 3D-printed works. Through the eight original costumes and the interactive special effects in the exhibition hall, the public can experience the combination of fashion and technology, the synergy of digital technology and trendy aesthetics, and the freedom to travel between the virtual and the real dimensions.



Participating Designers

Qi Li Liang
Bette Huang
Fiona Sam
KC Fong
Jason Lee