POURQUOI means “why” in French, which is children’s favorite question. Experimenting with new inspirations and unconventional thoughts, the designer mixes fun and fantasy elements into her creations, turning each piece into a little riddle. All the POURQUOI works contain some hidden details, serving as “little secrets” that give the wearer never-ending, child-like surprises.


Designer: Lalaismi Wai

Influenced by her mother since childhood, Wai always had a keen interest in fashion design. After graduating from high school, she went to Shih Chien University, Kaohsiung Campus in Taiwan area, to study fashion design and marketing. From 2010 to 2012, she went on to ESMOD Beijing for advanced studies in fashion design. She was selected to showcase her graduation project “O LA LA” at the Beijing Fashion Week.

Wai has gradually cultivated her unique personal taste and distinctive design style. In 2014, she worked as the costume designer and character image designer for two Macao movies, Timing and Our Seventeen. Her works were often showcased in Macao, Hong Kong, Beijing, Taiwan area, etc. In 2016, Wai brought the Spring/Summer 2017 Collection of her own brand, “POURQUOI”, to the prestigious Haute Couture and Trendsetter Fashion Exhibition “TRANOÏ” at the Paris Fashion Week. In 2017, POURQUOI was invited to various clothing exhibitions both at home in Macao and abroad. In 2013, 2014, 2016 and 2017, Wai was the selected recipient of the Subsidy Program for Fashion Design on Sample Making launched by the Cultural Affairs Bureau of the Macao SAR Government.


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