Founded in 2018, YMDH (You Make Daddy Happy) demonstrates personality by incorporating street style, history, and culture, and the journey of cultivating a new form of street fashion. The essence of YMDH lies in exploring infinite possibilities of streetwear, starting a fashion adventure, and coming up with audacious ideas.
Designer：Jason Lee
In 2018, he founded his own brand, YMDH. He advocates to reflect the unique street culture of Hong Kong. With “”Kingdom of the Underground” which integrating the culture of the Qing Dynasty of China and rock style, he won the “Best Footwear Design Award” at 2017 “Hong Kong Young Fashion Designers’ Contest”. In the same year, together with a Hong Kong brand, he launched the first Collaboration or Crossover Limited Edition.
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