Steffi Chan is a fashion entrepreneur, founded her own fashion label, DARE TO DREAM, in 2011. She was born to a third-generation family of textiles manufacturer. She has always been fascinated with fashion. As a child, her parents’ 50sq.ft. wardrobe filled with impeccably tailored Cheong Sam, suits, colorful fluttery dresses, detailed leather jackets, and heavily embellished denim pants was her favorite place in the house. This range of stunning visual attributes had made a profound impact on her, laying an early foundation of the mix-match, care-free, dreamy, yet sophisticated style of her smart casual clothing label- DARE TO DREAM.
At the age of 16, Steffi embarked on her fashion journey. She interned at the product development and merchandising departments of manufacturing companies and design houses during almost every summer vacation, producing and designing for internationally-known labels such as J.Crew, Ralph Lauren, Ermenegildo Zegna, and John Varvatos. However, when she had the opportunity to work with experts in the sourcing department and the designers at Urban Outfitters Inc. in Philadelphia, it really started to intrigue her and lured her back into fashion.
Finally, after spending 9 years in the U.K. and graduated from the University of Nottingham in 2011, Steffi fully immersed herself in the world of fashion by founding her own fashion label – DARE TO DREAM. Her debut collection was selected by D-Mop, a Hong Kong multi-brand select store, and Anthropology, a U.S. multi-brand and lifestyle retailer. Her design features simple charisma coupled with the free spirit and functionality of modern fashion.
Brand：
A marca “DARE TO DREAM” é conhecida pelo seu desgaste ocasional com estilo criativo e caracterizado. A linha feminina desta marca caracteriza-se por estilo romântico, amável, moderno, fresco e de aventura, utilizando os tecidos cuidadosamente seleccionados, uma técnica de lavagem enzimática, os seus próprios corantes e técnicas de tingimento e lavagem para produzir os vestidos estilizados.
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