ABOUT JOHANNA Johanna obtained a BA in Fashion in 1995 and Masters in Fashion in 1997 from Central Saint Martins in London. Her talent was apparent to the then fashion editor of London Times Iain R. Webb who cited her as one of the year’s top new talents and highlighted her graduation show. In 1999, Johanna launched her own label JOHANNA HO during London Fashion Week where she sold her first collection to Barneys New York. Interest from markets such as Japan then beckoned. Subsequent collections were sold to over 30 retailers internationally including Browns, Selfridges and Harrods in London, Via Bus Stop, Isetan, Takashimaya, Tomorrowland, Beams in Japan, Myer in Australia and Lane Crawford, Liger, and Harvey Nichols in Hong Kong. Between 2004-2009 the brand was licensed to Sanyo Shokai, Japan (who owned Burberry in Japan) where Johanna lived for the first year. 11 shops under the name JOHANNA HO were opened throughout Japan including a flagship in Omotesando, Tokyo. In addition to her own brand, Johanna also collaborated with various brands and companies such as Birkenstock, Vans, Khiels, Shiseido, Miele, Moet & Chandon, Lane Crawford, On Pedder, Jardine Aviation and HSBC to name a few. Conscious of the industry’s inherent demand for consumption, Johanna strives to help customers buy responsibly in adopting eco-friendly practices in materials and designs. In 2008, Johanna was invited to be a founding member of the “Sustainable Fashion Business Consortium”. The brand UCHI was consequently created to feature all crossovers of Johanna’s core knit designs with different entities–up-cycling used clothes donated by artists of all sorts and pop singers to create fresh and unique pieces, giving them new lives. Known for Johanna’s glamorous aesthetic, international pop sensation Lana Del Rey is a fan of her. Johanna has also been involved in…