Demi originated from the ancient Greek language, meaning digestion, enjoyment, maturity and independence. The brand logo adopts the simple pattern of sunflowers in its design, which are also a sideline of the brand. Sunflowers denote silent love, positivity, and the courage to pursue the life one wants to live. The designer believes that sunflowers are a symbol of power, hoping to bring women a positive attitude. In addition, sunflowers can also demonstrate the designer’s inner changes, who strives to lead a life she longs for. The designer expects to encourage women through the brand to have a strong will, bravely face their future lives, and actively rise up to various challenges.