With the increasing market demand for original clothing, “Showroom” has become a major platform for featured brands to showcase their charm. By exhibiting and selling brands’ latest works, designers and their works can accelerate their integration into markets, thus enhancing brand awareness, market competitiveness and promoting the fashion industry. The fusion of featured brands can not only multiply fashion power but also create an interesting, relaxing, and brand-new shopping experience for customers.
In 2021, the Macao Fashion Gallery (MFG) will continue to turn the gears of fashion and hold the “2021 Exclusive Fashion Collections—Showroom”, paying constant attention to and supporting the growth of local brands. Retail spaces will be set up on the basement floor and first floor of the MFG, to gather the creative power of cutting-edge design and display the series of 34 men’s and women’s clothing brands. It is expected to build a bridge of fashion communication for buyers, designers and customers, and at the same time realize the transition from “fashion show fields” to “markets”.
The original brands participating in this year’s event include:
2021Brand Story—Macao Original Fashion Exhibition I
Fashion is a tribute to aesthetics and is also an artistic expression. Items of clothing are most likely to gain momentum in fashion trends. Fashion designers are pioneers shaping styles, who look for inspirations in the natural world and ingeniously combine inspirations and personal styles to give new meaning to fashion and offer avant-garde interpretations. The works are born from countless remodeling, full of silent bitterness. And the stories behind them attract fashion enthusiasts imperceptibly.
In recent years, cultural and creative industries have gradually drawn the attention of society. Committed to driving forward the development of the clothing industry, the Macao Fashion Gallery (MFG) will continue to hold the “Brand Story—Macao Original Fashion Exhibition” in 2021. After an open call and selection, a few promising local original brands are expected to achieve development through the MFG platform, contributing to the boom of the local clothing industry.
The exhibition will be staged in eight phases, with one brand being displayed at each phase. The eight brands selected by a professional judging panel are Nega C., Lexx Moda, ANIFA, Common Comma, PUI, Demi*D, NO.42, and C/W COLLECTIVE, which will be exhibited one after another. The youthful and sweet brand Nega C. will be the first to be displayed, followed by Lexx Moda, a women’s shoe brand combining comfort and fashion, ANIFA, a sports suit brand delivering a sense of technology, Common Comma with a blend of elegance and casualness, PUI featuring unique designs, Demi*D known for its concise and decent style, and the mixed-style brand NO.42. This event will be concluded by avant-garde and high-end C/W COLLECTIVE.
The eight brands are all distinctive in style, and each has its own design merits. They will showcase their latest series of works to the outside world and share with the public their representative creations through the MFG platform, bursting with brand vitality. Moreover, there will also be a sales space to exhibit these brands’ clothing collections at the venue.
Brand ：Nega C.
Exhibition Theme — Spring
This series is specially designed to welcome the new year. 2020 has been a very challenging year. It is hoped that 2021 canmark a new start.
This series incorporates Chinese style elements, combining traditional cheongsam design with modern styles.By blending the concepts of tradition and modernity, it portrays the image of gentle and graceful modern Chinese women, while adding a sense of occasion to the traditional SpringFestival.
2020Brand Story—Macao Original Fashion Exhibition IIV
In 2020, the Year of the Rat, everything begins anew and the 12-year cycle of the Chinese zodiac repeats itself endlessly like the fashion industry. Brimming with inspirations and with unique taste and creativity, trend-setting fashion designers constantly cultivate appreciation and new ideas about fashion to the public.
While people pursue exquisite works, how much do they know about the story behind? Stories are yet to be explored behind the fashion pieces. How do designers illustrate the story with their work? With the cloth as the story’s outline and ornaments as the context, they connect all the specifics with needles and threads.
The Macao SAR government is committed to advancing the development of cultural and creative industries with many local original fashion brands fully prepared. Therefore, Macao Fashion Gallery (MFG) continues its fashion event this year, 2020 Brand Story – Macao Original Fashion Exhibition. MFG provides an exhibition venue for local original brands to showcase local designers’ talent to visitors through open call for brands, followed by objective evaluation and selection.
The exhibition will be divided into five phases, with one brand being displayed at each phase. Five selected brands, including Lexx Moda, Nega C., ZICS, FAITH & FEARLESS and NO.42, will be exhibited one after another. The first is Lexx Moda, a women’s shoe brand combining comfort and fashion, and it will be followed by the youthful and sweet Nega C., ZICS with black-white-gray architectural aesthetics, and the brand FAITH & FEARLESS which represents the street style. This event will be concluded by the mixed-style brand NO.42. The public can feel the unlimited possibilities of fashion after seeing five completely different brands. What’s more, all collections will be available for purchase. You will not go home empty-handed.
Theme： “Where’s my soul?”
Exhibition theme — “Where’s my soul?”
Our life is full of decision points. Before us are many invisible roads. Each decision we make leads us toward a certain direction……In the process of searching and pursuit, we may repeatedly ask ourselves: What do we really want? Where can we find it? Who are we actually? What the “soul” represents may be dreams, ideas, desires, an attractive life or the very self in the depth of our hearts. Everyone is defined differently but what we have in common is that we are all alive in this journey of exploration.
The background design of this concept exhibition uses lines to draw different roads, symbolizing a journey of exploration of the soul.
Macao Fashion Gallery: Re-opening Notice
Macao Fashion Gallery re-open on 14 October 2020 (Wed) .